Ad Placement
After which level is it best to show the first interstitial ad so that users don’t churn early?
We test different intervals between ads (30s, 60s, 120s) and starting levels (level 3 vs level 10) to maximize Ad LTV while maintaining a 30-day retention rate of at least 15%.
Real Case Scenario
Section titled “Real Case Scenario”“A hypercasual developer discovered that showing the first interstitial after level 5 instead of level 3 improved D1 retention by 12% without a significant drop in Ad ARPDAU.”
Test Metrics
Section titled “Test Metrics”- Ad conversion: 6.2%
- User retention: 52.4%
- Optimal Placement: After level 5