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Braze sends the message. Hyperstone optimizes the deal.

  • In-game logic over CRM. Tune prices and rewards, not push copy.
  • Monetisation-first AI. Models optimise for LTV, not CTR.
  • Retention where it counts. Optimise the experience, not just the notification.
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Hyperstone vs. Braze

Stop writing push copy. Start tuning game economies.

Braze

  • Cross-channel messaging: push, email, SMS
  • CRM lifecycle orchestration
  • Behavioural triggers for re-engagement
  • Content personalisation for messages
  • Optimises external communication layer

Hyperstone

  • In-game economy and difficulty optimisation
  • Direct parameter control (JSON, strings, ints)
  • Multi-parameter combinatorial testing
  • Real-time game logic adaptation per segment
  • Optimises the experience players come back to
See it in action

Comparison FAQ

Braze is the gold standard for player communication. It handles push, email, SMS, and in-app messaging with surgical precision. Hyperstone lives inside your game, not in your notification panel. It tunes difficulty curves, item prices, and reward rates. Braze brings players back. Hyperstone makes sure the game they return to is optimised to keep them.
Yes, and it's a powerful combo. Use Braze to re-engage players with the perfect message. Use Hyperstone to ensure the game experience they land in is tuned for retention and spend. CRM fills the funnel. Hyperstone converts what comes through.
Braze scales with message volume and user base. Hyperstone charges by Monthly Optimized Users. If what you need is smarter monetisation inside the game, not another messaging channel, Hyperstone makes more financial sense.
Anything you can express as a parameter. Weapon damage, spawn rates, AI aggression, level layout values. If it's in your game config, Hyperstone can optimise it.
On Jump Odyssey we doubled ARPU from $0.015 to $0.035. Ad impressions per user jumped 7x to 2.3. Engagement time more than doubled to over 10 minutes. F2P conversion tripled to 3%. Those are the numbers that matter when players come back.