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Retention Simulator

Project user retention curves and estimate long-term LTV
Estimated LTV $0.00 Baseline
Payback Day Never ROI: -100%
ML Profit Lift +$0 At Day 100
Cohort Size Decay Visualizes how many users remain active. Higher long-term retention leads to a "thicker" tail and higher LTV.
Revenue Accumulation Each active user contributes to daily ARPDAU. Simulation uses power-law decay between D1, D7, and D30 points.

How to use this tool

Adjust the retention sliders to simulate different decay curves. See how ML optimization can "thicken" the tail of your retention and increase the lifetime value of your players.

Why it matters

In game development, data-driven decisions separate top-grossing hits from failed prototypes. Our Retention & Churn Simulator provides the mathematical foundation needed to optimize your game's economy and marketing spend with confidence.

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