IAP Bundle Optimizer
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What price and what combination of items should be included in a ‘Starter Pack’ to make it as attractive as possible for new users?
Hyperstone tests hundreds of combinations of hard currency, boosters, and price points ($0.99 to $9.99) simultaneously to find the highest converting bundle for each user segment.
Real Case Scenario
Section titled “Real Case Scenario”“Game studio ‘Skyward’ increased their Starter Pack conversion by 34% after Hyperstone found that users in Tier-1 countries prefer a $4.99 bundle with 20% more hard currency, while Tier-3 users converted better at $0.99 with more boosters.”
Conversion Examples
Section titled “Conversion Examples”| Bundle Type | Items | Price | Conversion |
|---|---|---|---|
| Generic | Gems x50, Rare Hero | $1.49 | 1.01% |
| Recommended | Power Stone, Legacy Gems, Emerald | $3.99 | 4.84% |
| Legendary | Top Card, Battle Coins, Coins x500 | $19.99 | 2.41% |