Onboarding Flow

Where do players drop off during the first minute of the game?

Hyperstone tests multiple tutorial variations simultaneously—from guided screen highlights to no tutorial at all—to find the flow that maximizes both completion rate and D1 retention.

Real Case Scenario

“A match-3 game replaced its 5-step guided tutorial with a ‘learn-by-doing’ approach for 50% of users, resulting in an 18% higher tutorial completion rate.”

Optimization Results

• Completion Rate: +18% increase with simplified flows.
• Retention: D1 retention significantly improved for users who completed the optimized flow.